The Sugar Industry Innovation Symposium and Expo 2024 aims to break down barriers and create opportunities for young entrepreneurs within the sugar value chain. Our second thematic area, "Facilitating Market Access for Youth-Led Initiatives", focuses on providing young innovators with the tools, networks, and resources needed to penetrate and thrive in both local and global markets.

Problem Statement for Innovators

Youth unemployment has remained to be a big challenge to the Kenyan government with over 100,000 graduates floating the labour market every year. Lack of opportunities and a mismatch between skills gained through education and skills demanded by employers contributes over 70% of youth unemployment. With limited job opportunities, many youths would be interested in entrepreneurship, however, many lack the skills, resources, supportive policies and programs to succeed.

Youth-led initiatives in the Kenyan sugar industry often face significant challenges in accessing markets due to limited resources, lack of market knowledge, and insufficient support structures. In today's rapidly evolving global economy, empowering youth-led initiatives is crucial for fostering economic growth, innovation, and sustainability. Recognizing the potential of young entrepreneurs and innovators, this thematic area focuses on creating an enabling environment that facilitates their access to markets. By providing the necessary support, resources, and strategies, this thematic area aims to empower youth-led initiatives to successfully navigate the complexities of the market, thereby contributing to the overall growth and sustainability of their ventures.

Problem Statement: "How can effective support systems and mechanisms be created to facilitate market access for youth-led initiatives in the Kenyan sugar industry?"

Innovators can propose solutions that:

  • Develop comprehensive market research tools and resources tailored to the needs of young entrepreneurs.
  • Create networking platforms that connect young innovators with industry stakeholders, investors, and mentors.
  • Establish financial support systems, including grants, loans, and investment opportunities, specifically for youth-led ventures.
  • Promote the use of digital marketing and e-commerce to expand market reach and visibility.
  • Provide regulatory guidance and support to ensure that youth-led initiatives comply with market standards and regulations.
  • May apply to the sugar industry beyond the proposed solutions outlined above.

#TupataneSIIS2024 and Happy Innovating!